Get CalmerKids™
And get CalmerKids Certified!

CalmerKids is the only CE training module to…

• change how your facility serves children and families
• give your staff needed continuing education credits
• provide your facility with the desirable CalmerKids Certified designation parents love

Dear Colleague,

I am pleased to introduce to you the CalmerKids Training Module, a continuing education program designed not only to enhance emergency and urgent care pediatric services, but also to enable you to:

• Differentiate your emergency or urgent care center in parents' minds
• Attract and retain dedicated staff
• Help nurses and physicians reduce fear and anxiety in young patients
• Reduce the number of parental complaints
• Improve the actual and perceived care of children at your facility
• Increase your facility's pediatric volume
• Increase unit revenue
• Shorten how long it takes to perform emergency procedures
• Help staff to more capably and confidently calm crying, squirming and screaming kids

Get comprehensive training and certification for your entire staff on more than one technique...one disease...one subject.

Whereas most other continuing education programs focus on one technique, one disease or one area of expertise, CalmerKids focuses on improving the entire emergency experience for an entire subset of patients: children and their families. CalmerKids teaches you how-and the CalmerKids Certified designation spotlights your ability-to:

• Impact how children and families are treated at your facility
  
  
• Perform proven techniques for calming distressed children
  
  
• Competently handle a variety of medical issues that regularly bring kids to your emergency department or urgent care facility
  
  
• Know the best ways to tackle common emergency procedures

And best of all, CalmerKids is all kid-focused.

Get calm kids.
A relaxed staff.
Quiet parents.
Faster, easier procedures.
More repeat business.

When children are calm, parents are calm. Staff is calm. Procedures are faster - just what children and parents want.

When children are calm, they're quieter. Parents relax. Staff relaxes. Procedures are easier - just what staff wants.

When children are quieter, parents are quieter. They are thankful. They tell others. And when the need arises, they choose to return to your facility - just what leadership wants... and likely just what you want, as well.

(How'd you like to hear this about your emergency facility?) "Wow, I had great service..."! "We wanted to provide services that would make the parents and child say to themselves, 'Wow, I had great service at the…ED'…. We knew that with your extensive pediatric experience and demonstrated knowledge, you would help us [with] improved care of the child and increased staff satisfaction. We are on our way to that goal, thanks to your guidance and support." - Josephine Jones, MPA, RN Director, Emergency Services Lake Hospital System Willoughby and Painesville, OH

This is precisely why I developed the CalmerKids Training Module and the CalmerKids Certified designation:

• Staff gets the relevant and important training (and CEUs) they need.
• Children and parents get treated according to their unique requirements.
• Your facility shines in its market as one that truly cares about families and kids.
• You can brag to your peers about how the CE program you championed impacted so many people in so many ways.

What do you get?
The CalmerKids Training Module:

• a Course
• a Consulting Bargain
• a Highly Desirable Certification

When you purchase the CalmerKids Training Module, you receive:

1. The Course: The training, techniques and skills you need to calm distressed children
2. The Consulting: One year's worth of unlimited guidance and support
3. The Certification: Your very own CalmerKids Certified certificate suitable for framing and CalmerKids Certified lapel pins for your staff
4. The ability to purchase Optional CalmerKids Toolkits: Tools to distract kids to help them cope

You Get:
1. The Course-the training, techniques and skills you need to calm and treat distressed children

At the heart of the CalmerKids Training Module is its video-based training course, which equips your facility's nurses, medics and doctors with the latest techniques for helping children cope with their experiences in your emergency department or urgent care center.

Get an accredited DVD or video course; get one CEU for an unlimited number of staff for one year. The 45-minute presentation provides to each participant one hour of accredited nursing CE credit, for an unlimited number of participants, for one year, for one flat fee. And better yet, you may continue using the program to train staff year after year after year for no additional cost. If you'd like to continue providing CE Credits for the CalmerKids training after the first year, simply pay an annual renewal fee of $195. That small renewal fee also gives you another year of unlimited e-mail and phone support.

The CalmerKids course was approved as a CE activity by the Ohio Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation. (OBN-001-91. Approval valid through August 3, 2009.)

Get individual certificates of completion, suitable for framing. Course participants watch the video and complete a brief, post-session evaluation form. Simply collect and return the forms to us at Petrack Consulting. We will promptly provide, by return mail, individual certificates of completion suitable for mounting and display.

But what if your staff is small? If your staff is small, then you may well prefer to measure the value of the course in terms of how it:

• Increases staff confidence levels, recruitment and retention…
• Reduces the number of parental complaints…
• Results in a greater market share…
• Creates word of mouth about your facility being CalmerKids Certified and therefore child-friendly.

How much is advertising like that worth, after all?

"The best advertising that your hospital can do..." "Having families come to the Emergency Room when they're in crisis is an ideal opportunity to show the very best that your hospital can offer. Having someone who takes a bad or negative situation-and turn it into a positive is probably the best advertising that your hospital can do. Those families that have a good experience will tell their friends, their pediatricians, and others in the community what a good job that Emergency Room did." - Amy Heneghan, MD Emergency Department Attending Rainbow Babies & Children's Hospital

Get your staff feeling good about the challenge of consistently providing great pediatric care. The CalmerKids course footage includes an introduction followed by five unique training sections that cover the whole of the provider/child interaction.

• Section 1: Establishing Trust and a Sense of Control
• Section 2: Positioning the Child
• Section 3: Preparing the Child to Cope Better
• Section 4: Relieving Pain
• Section 5: Putting it All Together: A Summary

If you haven't already watched the three-minute video presentation on the CalmerKids™ Training Module, you might want to do so now.


If you can't watch the video online, click here to send me an e-mail. Include your name and address and tell me you'd like a hard copy of the CalmerKids preview video. I'll send a copy out to you right away. The preview is really important because it's so much easier to show you what the training course is like than to tell you about it.

See the CalmerKids™ techniques and methods in action through recorded real-life emergency department footage.

• Save time and reduce everyone's stress by preparing children for various procedures
• Reduce fear in children by helping them maintain a sense of control
• Ease parental anxiety by quickly establishing trust
• Implement proven positioning techniques for various ages that allow children to maintain control and cope better
• Reduce the amount of restraint you need to keep children still and compliant during procedure
• Lessen the need for pharmacologic sedation
• Address pain management concerns by complying with JCAHO requirements

"It gives me a level of comfort..." "[The emergency room staff] spent some time talking and explaining the procedures to Velanie to let her know what they were going to do before they did it. It gives me a level of comfort because it shows a level of concern for my daughter. And I think when I'm comfortable, it makes Velanie comfortable. I think talking to her and making her a part of the procedures made her comfortable with it." - Anna Crowley Mother of young patient Velanie

By the way, why not sign up for our FREE e-Course? "10 High Yield, Low Cost Strategies for Improving Pediatric Care at Your Emergency or Urgent Care Facility." 10 e-mail lessons. Easy to read. Expert insight. Practical stuff. And it's free!   First Name: E-mail Address: This is a private mailing list; your name and e-mail address will never be sold or given away for any reason, period. And you can unsubscribe at any time if you ever want.

You Get...
2. The Consulting - a year's worth of unlimited guidance and support

I've been a practitioner in the field of emergency medicine for more than 20 years. A consultant to emergency departments and urgent care centers for a decade. From that experience, I know that one product can't possibly cover every single situation that might arise in your emergency facility. And I didn't want to leave you high and dry-with no way to get your questions and concerns answered.

That's why, when you purchase the CalmerKids Training Module, you also receive at no additional charge one full year's worth of unlimited e-mail and telephone guidance and consulting support.

Get unlimited expert advice for and answers to your distraction and calming questions. If at any time during the year you or your members of your staff have queries or questions just send us an e-mail or give us a call. Petrack Consulting's child-life specialist Lisa Perry or I will either answer your question right away or get back to you promptly.

To give you an idea of how you might actually use this consulting service, here's a sample of common questions and queries:

• "We tried using the Toolkit with a 2 year-old, but he stayed very upset no matter what we did! Any suggestions?
  
  
• "A developmentally delayed 9 year-old needed a chin laceration to be sutured. What strategies can we use for approaching children like him and their families?
  
  
• "Some of our nurses seem more "on board" with offering distraction techniques than others. How can I address this? How do I get more of them on board?
  
  
• "The nurses love these techniques! But how do we get our physicians to participate more?
  
  
• "What can we do to help a distressed parent stay calm before and during a procedure?

In other words, if you run into a situation related to distraction and calming, your answer will be just an e-mail or a phone call away.

You Get...
3. The CalmerKids designation-an attractive certificate and staff lapel pins designating your facility as being CalmerKids Certified

Get an attractive, ready-to-frame wall certification declaring your facility to be CalmerKids Certified Marketing folks will be the first to tell you that credentials DO MATTER to parents, especially credentials that directly impact the health and well-being of their children. That's why, after your staff has received their CalmerKids CEUs, we will provide an attractive certificate you can display in your waiting area. People will ask what it's about … giving you and your staff literally thousands of opportunities to tell others how you are specially trained and certified to minimize trauma to children undergoing emergency procedures. Word will soon quickly spread in your community that your facility is CalmerKids Certified, making it top-of-mind when parents and doctors must choose an emergency care facility!

Here's an example of one CalmerKids Certified urgent care facility using CalmerKids to both improve care for children AND market its unique services. Click here to view the Surya Immediate Medical Care Web site - and click on the CalmerKids link on the left menu.

Get attractive CalmerKids Certified lapel pins for your staff, further spreading the word as parents and patients ask what CalmerKids Certified means. Not everyone will have an opportunity to see the wall certificate; but everyone WILL notice a staff decked out in CalmerKids Certified lapel pins. This multiplies many times the opportunities your staff will have to explain how important children and families are to them individually and to your facility as a whole.

You Also Get...
4. An opportunity to purchase the optional CalmerKids Toolkits -proven tools that distract kids to help them cope

The CalmerKids Training Module teaches you how to prepare, calm and distract children. The only other tools you'll need to carry out your training are the various toys and games used to distract children.

Get the tools you need to keep kids distracted...so you and staff are not. We provide within the Training Module, at no additional cost, a list of books, music and toys appropriate to distract children of different developmental ages. You may then purchase these distraction tools to help implement our techniques. However...

Since we know that children cope better with their visit to your emergency or urgent care facility when they're distracted and you're not, we created two, unqiue CalmerKids Toolkits, optional add-ons to the CalmerKids™ Training Module.

The Original CalmerKids Toolkit is a bundle of specially selected distraction devices for children from toddler to teens. It comes neatly packaged in a large, durable plastic container for easy storage, and we also include a supply of disinfecting wipes to clean toys between uses. (Please check with your institution for individual toy-washing policies.)

The Original CalmerKids Toolkit has everything you need to put our distraction techniques into practice right away, including a CD player, music CDs for all ages, books for various developmental levels and a supply of distraction toys such as a ViewMaster®, a stress ball, bubbles and an interactive talking toy for toddlers.

While the CalmerKids Training Module is not a substitute for experienced child life specialists, these are the very same tools that today's child life specialists use to prepare, comfort and distract children during otherwise stressful procedures.

Use them alone, or as a starting point for building your own, unique toolkit to calm and distract children.

The CalmerKids Supplemental Toolkit is available as well - it's perfect for those with very lean budgets. The Supplemental Toolkit includes, for all ages and developmental levels, distraction toys such as games, crayons, coloring books, puzzles and an interactive toddler toy. Toys come in their own, sturdy plastic bin for easy storage, as well as with a supply of disinfecting wipes to clean toys between uses. (Please check with your institution for individual toy-washing policies.)

You may purchase the Original CalmerKids Toolkit for an additional $295, the Supplemental Toolkit for an additional $145.

"You don't have upset children..." "You just see the difference it makes in how quiet the department is. You don't have upset parents. You don't have upset children. They really are able to listen." - Beth Adams, RN ED Nurse Manager University Hospitals of Cleveland

"The Most Value-Packed Continuing
Education Course and Certification for
Providers of Pediatric Emergency
or Urgent Care --Anywhere"

The CalmerKids Training Module contains everything you need to begin improving pediatric care in your facility immediately:

• The CalmerKids CE Course presented on DVD or video
  
  
• Dozens of child-calming, facility-enhancing, stress-saving child-life practices and techniques presented step-by-step through 5 lessons using actual emergency department footage
  
  
• Unlimited e-mail and telephone consulting on the CalmerKids tools and techniques for you and every member of your staff for an entire year
  
  
• One continuing education credit for an unlimited number of staff for one year
  
  
• CalmerKids Certified wall certificate and lapel pins
  
  
• Personalized certificates of completion suitable for framing and display
  
  
• A 100% money-back guarantee

For a limited time, order the CalmerKids™ Training Module for just $395, with FREE shipping and handling in the continental U.S.

Ordering CalmerKids - and becoming CalmerKids Certified is easy.

Just click the ORDER button below, fill out the online form and either mail us your check or pay securely by credit card online. If your facility requires an invoice, we can email it or send it to you-just let us know here. Click the order button below and you'll be directed to the secure order page with further ordering instructions.

Click Here Now to Order

Checks and Credit Cards Accepted

Not Sure if the CalmerKids Training Module is Right for You?
Look at it this way: The money you invest in this program is a drop in the bucket compared to the amount of money you've already spent on plain-jane continuing education programs that just don't give you all the extra value... that just don't have the ability to transform how your staff and your facility do business.

The best news of all is that the cost of this program is absolutely nothing…unless it does just what I've claimed.

That's also why I offer with the CalmerKids Training Module...

A 100% UNCONDITIONAL
MONEY BACK GUARANTEE.

Your satisfaction is 100% guaranteed. Scrutinize the course closely. Examine it. Ask staff what they think about it. See if it doesn't bring about changes in your facility. Use the techniques; use the consulting. If you're not absolutely thrilled with the results, then I want you to simply write and tell me. I will give you directions for returning the program materials, and send you a prompt and courteous no-hassles 100% refund.

On the other hand, when the CalmerKids Training Module helps you, your staff, your kids and their families, or your facility, then I ask that you e-mail me with your success story or testimonial to tell me about the results you achieved - and tell all your peers about it too!

Order today! Remember... just "thinking about" enhancing pediatric care never led any facility to seeing positive changes!

Warm personal regards, Emory Petrack, MD, FAAP, FACEP President, Petrack Consulting, Inc. Creator of the CalmerKids™ Training Module

P.S. If you are hesitating because you think $395 is too large an expense for your facility, think about how much a lower market share costs. Think about how the CalmerKids Training Module not only gives continuing education credits to your facility's staff... but how the CalmerKids Certified designation lets you DIFFERENTIATE your facility in the eyes of prospective staff and prospective customers. The CalmerKids Training Module helps you change your facility into one that is truly child-friendly... something not all facilities can claim. Think of it as an investment instead of an expense... an investment that brings real returns!

P.P.S. If you have any questions whatsoever about the course, the consulting, the certification or the Toolkit...or about anything else emergency-care-related for that matter, please do contact me. I will be glad to speak with you by phone or e-mail.

If you haven't already, go ahead and sign up for our FREE e-Course... "10 High Yield, Low Cost Strategies for Improving Pediatric Care at Your Emergency or Urgent Care Facility." 10 e-mail lessons. Easy to read. Expert insight. Practical stuff. And it's free!   First Name: E-mail Address: This is a private mailing list; your name and e-mail address will never be sold or given away for any reason, period. And you can unsubscribe at any time if you ever want.

16781 Chagrin Blvd. #249 | Shaker Heights, OH 44120
Telephone: 888-GoCalmerKids (888-462-2563) | Fax: 216-928-9400

e-mail: CalmerKids@PetrackConsulting.com

© 2006 Petrack Consulting, Inc. All rights reserved.